Merisor usc athletic staff

The game has changed. Not just for the USC Trojans, but for every program in College Football. Whether you want to still call it NIL, or Pay to Play, every program is dealing with this new world of agents, managers, and contract negotiations.

Before this new era, teams had player personnel directors.

People in this position would oversee the recruiting staff, assist the entire football staff with day-to-day operations, handle marketing initiatives to assist in recruiting efforts, and aid with anything else that players and coaches needed in order to succeed.

In a way, these people have always been considered “General Managers.”

However, in this new era, there is a new responsibility that has been thrust upon GMs, and that is dealing with agents and managers in contract negotiations and NIL deals.

Most, if not all, college player personnel directors never had to deal with this task because, well, pay-to-play was ill